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How targeted communication designs are more effective

What are communication designs? 

More than just designs, communication designs are the way to deliver messages to the viewer while making favorable impacts. Not limited to the traditional platforms of media, communication designs also encourage to development of new mediums and oblige the creative use of existing media platforms. 

Most of the time, communication designs are co-related with graphics design because of the overlapping skillset involved in both of them. The key difference is the way it delivers the message that it should be the design itself doing most of the work, communicating, and making an impact on the viewer.  

Targeted communication designs 

Dynamics of business rules that there is always more than one party involved in conducting any business and this number only tends to increase. On any good day, certain things have to be communicated among the people working and interacting. 

It’s highly unlikely for a single design to be effective across all kinds of parties involved. The best way to move forward is to have a targeted communication design for each category. The information required among fellow colleagues would be different from what needs to be communicated to your customers. 

How to make your communication design’s targeted

It involves a process but mostly depends upon dedicating proper attention to each category. 

Deciding your audience 

The trick here is that identifying a target audience in B2B can be a bit more difficult than it is in B2C.

When it comes to B2C, the purchase decision-making process is usually much simpler. Typically, you’ll only have one person (your customer) who decides on whether they want to buy or not. Because of this, you can dive deep into their individual pain points and what it is they want when you’re identifying your target customer, then tailor all of your marketing efforts accordingly.

Unfortunately, it’s not always that simple on the B2B side…

Major purchases often need to be considered by more than just one person.

Instead of just digging into what your one, ideal, individual customer is looking for — you need to think bigger.

Choose the platform

Whether you’re going for digital media or print media, choosing where it will have a higher impact is crucial. It’s availability and feasibility is also important. How quickly you can ramp up your promotions on each platform varies significantly. 

A new Pew Research Center study shows that Facebook and YouTube continue to be the most widely used online platforms among U.S. adults. Roughly three-quarters of Facebook users visit the site daily. Snapchat and Instagram are especially popular among 18- and 24-year-olds. 

Draw up the content 

You would need an audit to determine your current performance and understand what works and what doesn’t for the audience you are targeting. This knowledge will then help you plan your targeted communication designs.

While carrying out an audit, some details to check include:

  • Top-performing content
  • Low-performing content
  • Content publishing frequency
  • Ranking keywords

The more you understand your current performance – and the reasons behind your performance, whether good or bad – the more knowledge you’ll have to help you develop future targeted communication designs.

Design, what’s important 

In this whole process, this might be the most important. In communications design, what you design is the message itself. Your creativity turns what needs to be conveyed. 

Next, get your magpie hat on and start collecting everything that catches your eye. Business cards, brochures, merchandise, the lot. If you like it, pick it up and use it to inform your own marketing material designs. Setting up a Pinterest board is also a great idea if you want to create a virtual scrapbook of inspiration.

People have very short attention spans these days, so your information needs to be scannable and easy to digest. To achieve this, you need to create a layout with bold headers, good quality graphics, and short, bitesize paragraphs. Don’t be too wordy or try to cram too much in.

Publish it effectively 

It happens mostly after dedicating much of the time and effort on various previous steps publishing is just rushed. Posting on social media, taking it to live, or sending the deliverable to its destination is crucial. Few people are obligated but not all of them will see at any given time. Figuring out the time, supporting content and easiness will help you make it effective. 

Conclusion 

Putting all things together what makes targeted communication designs effective is the customized message and its delivery. Dedicating proper time and effort will help you achieve it. Understanding the segment of your audience will have a positive effect. When things are designed in the language they understand, it gets easier to connect.  

Recover for the lost time through simple digital marketing hacks.

Introduction 

COVID-19 has demonstrated the wrath of a global pandemic in the modern age. On the other hand, it has also proven the resilience of hard work and coordination. Entrepreneur in a startup or someone who was starting a business, brand, and business who took advantage of digital marketing did really well amid situations like this.

It was clear from the beginning that the traditional way of marketing won’t cut the chase here. Business intelligence was about how effectively and efficiently one business adapted the power of the Internet. Few industries like Zoom thrived because they were at the right place right time with the solution in their hand. Few businesses came to a halt because of their nature. 

In both cases, communication is of utmost importance here. How an entrepreneur communicated with different parties ensured it’s stability and growth. Employees needed to know what role they have to play in ensuring smooth operations. Investors needed to know what actions are taken to tackle the situation. Customers needed to know about the changes in ongoing services and how they would interact with products. While internal communications can be managed by proper channels but to ensure effective communication with the customers, a marketing strategy is essential.  

The problem was time and resources, how to perform such a task in this short period. While many of us were busy with other activities, marketing was left unattended. 

What’s done is done, we need to look forward and do the best we can. Even in a pandemic, marketing is as important as other business activities.

Here are a few things that can be done by dedicating a small portion of time & efforts and could bring an impact overall. 

1- Research before you do.

Before anything else, do preliminary research about your audience. If you have a running business that could be something to your advantage, as you may already have the data. If you’re starting a business, then look at your competitors and their audiences. Know what platform they usually interact on and what content they like to consume. 

2- Choose what data suggests.

Too many marketers are simply going through the motions because they “know” that the actions they’re taking are what they’re “supposed” to be doing. If you’re not seeing positive feedback in your data, it’s time to make a change.

Here is this article on data-driven marketing for exactly that reason. Read it to discover how to determine what’s working, what’s not, and what you should do about it.

3- Social Media to the rescue. 

Social media is where people spend most of their time on the internet and probably your customers too. Choose the best platform that aligns with your requirement and build your presence. Social media marketing is a proper field on its own. You can directly interact with your customers and keep them apprised of any new development that can be shared publicly. 

4- Surf on the trend. 

We see something or the other thing trending on the internet now and then. Being aware and capturing that momentum could be very helpful to get noticed. To get it done you have to be very quick and creative. Align your content in a way that relates to the trending topic and also delivers what you want to communicate.

5- Don’t underestimate the potential of email lists. 

An email list is probably one of the most valuable and responsive assets you can have.

  • Valuable – CRM software company Hatchbuck found that customers who purchase products through email spend 138% more!
  • Responsive – according to QuickSprout, email subscribers are 3x more likely to share content on social media!

And unlike your social media followers and fans, you own your email marketing list.

But believe it or not, many of your competitors aren’t even thinking about having an email list. Instead, they make the mistake of thinking that they can get away with just building a social media following.

6- People are there for their own experience. 

Enhancing user experience (UX) will be the glue that holds each of your strategies together.

The following are common and popular ways to do this. There are also plenty of more metrics and digital marketing tips for measuring user experience.

  • The content on your platforms.
  • The communication channels you use.
  • An intuitive user interface (UI).
  • Your website’s loading speed.
  • Intuitive menu navigation.

7- Content that matters. 

People on the Internet are there for themselves. If they are spending time on your content then it has to be something worthwhile. The following points can be kept in mind while preparing your content.

  • Use the language your audience prefers.
  • Avoid silly mistakes and make it easy to understand.
  • The designs should capture the attention of the user.
  • Use elements that are related to the content. 

8- Use different media to your advantage.

With time and advancement in technology, the way we consume data has evolved. Previously where the text was king we focused only on content writing but now there are images, videos, short clips, reels, and many more things in the mix. 

Every method has its own advantages and shortcomings. Analyze according to your need before developing content and leverage it your advantage.

9- Quality always wins over quantity.

Be good at producing better content rather than producing more content. When a user likes your content it leaves a positive impression on a user and encourages the system to share. The platform identifies if it’s better or worse according to the reaction of every user. If people are liking it they will share it and the system will know automatically to make it more visible. 

10- Consistency is the key.

Nothing matters more than this if you’re consistent in your practice you will know better how to make it work and improve. It also helps to:

  • Understand the ins and outs of each digital platform and its audience.
  • Establish your brand identity and voice, then stick to it throughout all content and engagement.
  • Produce content consistently, and remain active. 
  • Share brand-related curated content.

Conclusion 

It doesn’t matter what type of business you’re in or if you’re a startup but it always makes sense to have a good digital presence over the Internet. To communicate, especially in times of crisis, digital marketing is a very efficient and important tool. It can be achieved by starting small and sticking to a few basic points. You can choose to do it on yourself or you could also hire a digital marketing agency or a branding agency. Either way, these simple go-to points will help you to keep on track. 

Helping businesses with their promotions in times of crisis.

COVID 19 the situation, we are all dealing with…

As we are all in the midst of fighting the coronavirus pandemic, our businesses are getting affected at many scales. The impact might vary depending upon the nature of a business but it is being felt and observed around the world.

Though we are already deep in it, the complete impact of this economic crisis will only unfurl in the upcoming year. Its something inevitable and only the businesses preparing for it now will come out with the least impact. The current situation might look sad and difficult, but if handled well, the COVID crisis is also an opportunity. The key is the adaptation and continuous change according to the current demands. The more efficiently you do this task the more are your chances of survival and growth.

Current scenario

With the imposed lockdown in many parts of the world, many businesses are left stranded with very little to none. A high communication gap between partners is generating challenges in getting the work done. But aids are available because of the internet and many companies have kept it running by adopting these technologies and platforms. Still, it will take some time for us to get habitual and while we are doing it, effective communication holds the key. It’s important to communicate effectively to the various parties involved in your business, from investors to your customers and employees to your audiences.

 

current scenario

Contributing a bit in your revival journey

We at xVS Creations have decided to help in making this process smooth and easy. With our experience and skills, we have been providing communication designs in various forms like graphics, AV, explainer videos, websites, and social media. Considering the current situation we are providing free consultation on communication mediums, tailored specifically for your brand. We can help you with every step involved in making your promotions more effective and efficient. 

To know more about the process or if you’re interested in promoting your business or brand, do get in touch with us. Even if you’re not, we are readily available to guide you in the right direction from where you can benefit the most in the current scenario and drive towards a bright future. 

From self-do platforms to the best available resources it is crucial for you to know what is going to work and what is not. 

 

Even you can help everyone…

“Know where you want to go and make sure the right people know about it.” — Meredith Mahoney 

 

It’s all about the right timing and the right resources. The power of the network cannot be undermined in any circumstances. So even if it’s not for you, there might be people in your acquaintance that can be benefited from it. A situation like this demands a contribution on a massive level to revive and grow.

 

Ways to support small businesses

  1. Give an honest and positive review.
  2. Let your friends and family know about the business.
  3. Follow their social media channels.
  4. Help by engaging in their posts.
  5. Give them a shout out from your profile. 

Looking towards the horizon (Conclusion)

“Prediction is difficult, especially when dealing with the future” – Danish Proverb 

 

You might not know now how everything is going to unveil, but taking the right steps towards progress is the need of the hour. Keeping the concerned people informed will help you to avoid unnecessary pullbacks. The journey from here is for sure difficult but to make it as easy as possible effective communications will play a significant role. 

Horizon

May 18, 2020 by Sanjeev 0 Comments

How you can effortlessly design a website for your small business that creates an impact.

The current crisis arisen due to COVID19 has yet again made us realize the importance of having your business online. But especially for small businesses finding the right website designer could become complicated. If you are on a lookout for the same, then read this blog to understand the complete process involved. 

It’s crucial to know about the process to have maximum control over the expenses and quality of work delivered. Running a small business comes with micromanagement of resources cause most of the things are handled by a single person. You’d want to save your money and have a website designed to create an impact. With the help of online tools and resources, now you can achieve both.

 

Whether you choose among the many web developing platforms or do it yourself, it all comes down to the nature of business and what you’re hoping to achieve by having a website. Either you can have a website that provides all the necessary information and regular updates or an E-commerce store from where you can sell your products online. With multiple options available at your fingertips you could: 

 

1. Find the best website designer for a small business or 
2. You can do it by yourself. 

We will explore both the options side by side so that you can decide on your involvement. Maximum involvement could assure the outcome closest to you and save on expenses. On the other hand, an expert should bring the best to the table and save your time. Both the options have their pros and cons but this blog will help you to decide how to have the best of both the worlds. 

 

Set your goals and decideset your goals

The very first thing you need to decide is the purpose of having a website. It helps in deciding the kind of website required for any business and brand. The internet offers multiple fronts to be benefited from. Few popular kinds of websites are as follows:

 

1. E-commerce
2. Blogs and Personal
3. Informational
4. Online Community
5. Photo Sharing
6. Resume
7. Portfolio
8. Catalog and Brochure

 

You may explore more about them each here: webyurt.com. To decide the best option for your small business you could take the help of someone or hire an expert. To find an expert you can search on clutch.co or any other B2B rating and reviewing platform. 

“Our digital future is about enabling better productivity and decision-making to enjoy a better quality of life.” – Yacine Baroudi 

 

Choose your address

web address

 

Websites are mostly accessed via Domain name. Think it of as an address to your virtual property. Choose your URL / Domain name or web address carefully cause this will be the thing you’d tell someone who wants to access your website. You can find a detailed guideline for choosing a domain name or URL on web-marketing.uk. To book your domain, you can use services like GodaddyBigrock, or other ISPs.

 

Content is key

Populating websites with content that has to be unique and creative. It’s one of the steps where you can save a lot without having any technical skills. If you are good at writing then you might own it completely. To have the content compatible with the website, a consultant could help you with this too. To avoid any mistakes in writing and for polishing it like a professional, use Grammarly, it’s a great tool for everyone. 

“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear

 

Design the website

66 percent of people would prefer to see something beautifully designed versus something plain and simple. User interface and User experience are of utmost importance, read our other blog to know more about the importance of website design. The website where design plays an important role.

If you wish to design the website on your own and lack technical skills, there are still plenty of options available, like: web design

1.   Weebly – Best for business.

2.   GoDaddy – Best for a quick and easy business site.

3.   SITE123 – Best for a quick and easy site.

4.   WordPress.org – Best for creative freedom and blogging.

5.   WordPress.com – Best for blogging.

6.   Squarespace – Best for design.

7.   Strikingly – Best value for money.

8.   Shopify – Best for e-commerce.

9.   BigCommerce – Best for large online stores.

10.  Wix – Best UI based CMS.

Please note that to use these website builders you still need to have a basic knowledge of website designing.

Designing a website is important and it’s been advised by experts to get it done by a professional website designer, like xVS Creations. You can also look for the best website designers for small business on platforms like themanifest.com

Either you do it by yourself or get it done by a website designer, this step will involve multiple iterations and revisions. One option to help in deciding the UI is to buy a theme. You can find a theme for HTML5, WordPress, Shopify, Woocommerce, and other platforms from sites like ThemeForest.

“Your website is the center of your digital eco-system, as a brick and mortar location, the experience matters once a customer enters, just as much as the perception, they have of you before they walk through the door.” 

― Leland Dieno, Face The Book With Your Small Business

 

Look for best visual assets

The website is not only about text and links. You need it to look good and personalized. To do that you need images, videos, and other multimedia assets that explain your content and make it presentable. Again, you can do this on your own if you’re a graphic designer. To help you through it and make this process easy there are few online tools which can help you: 

· Stock images website (PexelsUnsplashStocksnap.io)

· Easy to create graphics (CanvaSnappa)

· Easy video creating tools (Adobe Spark)

There are multiple more tools available just like the few mentioned above. You can also take the help of Motion graphic artist and graphic designer.Assets

 

Host and Publish

Once everything is designed and created all that is left is to publish it for the world to see your amazing work. Hosting your website means allocating the space and place on the internet. You can find multiple packages offered by your Hosting ISPs. Now go ahead and publish your website, you might need a bit of assistance for this step but you will get plenty of help from ISPs itself or the experts you’ve been involved with. 

 

Conclusion

For sure there are a lot of steps involved to get a website up and running and could take a lot of your time. But there are options available where you can do it all on your own or by taking a little bit of help from someone or experts. On the other hand, this field presents with a lot of flexibility and you can hire an expert to do all of for you effortlessly. That’s the reason people like to hire website design companies/agencies. If you’re still asking yourself that, “I need a website designer” then you could contact us. We would be happy to help you at any step for getting web design services for your small businesses. 

FAQ

Which website builder is best for small business?

There are many website builders available with the option of doing from scratch using coding skills. Asses your requirement and skills and then select. Most of the small businesses websites on the internet are developed using WordPress

How much does it cost to build a website for a small business?

If you’re really tight on the budget given the nature of your business. The reasonable cost for a website should start from $300 or 20,000 INR. It can be lower if you can do all of the things all by yourself and higher if you’d hire someone.

How much does it cost to hire someone to build a website?

A good website developer would charge you more because of the experience and skills. The more you spend on developer the more you get in return on quality and time-saving. You could also hire a freelancer for specific work to save money on other fronts. The cost could vary drastically from $10 an hour to $150 an hour and more.

How can I create a small business website for free?

If you’re good at designing skills and other activities required in developing a website you can save a lot. The only thing you will be paying for would be domain and hosting costs, which means you can design a website for free.

May 1, 2020 by Sanjeev 0 Comments

Website where design plays an important role

Let’s see how crucial is to design a website.

There’s no doubt that a website in the present time is a virtual place of your business or organization and like our physical place we all want it to deliver the best experience to an incoming user. The experience matters for example, when visiting a store, we evaluate every other detail, from the entrance to the billing and the reception to the check-out. The same goes for our online store or place and here are some statistics to provide more clarity on the importance of website design:

1- It takes on an average of 50 milliseconds for a user to decide whether to continue scrolling the website or leave. 

2- 94% of first impressions are design-related. 

3- People who like to continue shopping on the same website are as high as 90% if the UX is to their liking. 

4- 2/3 of the people visiting your website tend to stick because of the design aspect of it.

Not only these but there are plenty of more stats available on the internet portraying the importance of website design for your startup, business, organization, and every other thing you put on the internet.

 

So the main questions standing are what to do about the design of your website if you already have one or what to look for if you’re planning to design a new one? 

The key is to make users’ experience easy, the design must be simple for them to understand and navigate. Also focus on the aesthetics of the website to keep them engaged for a longer duration of time. To achieve both goals here are a few things that need to be taken into consideration while designing a website:

  • The aesthetic of a website should resonate with the theme of the brand.
  • Make sure that your website should load fast and interact quickly.
  • Place your important information that helps the user to decide in a way so that it’s always easy to find. 
  • Assign a proper hierarchy for the content placed on the front-end. 
  • Use colors and font that are pleasing to the eyes. 
  • Put time to design the banners and other images that convey more information than using just text. It’s better at many places now to use even videos and GIFs.
Keep these things in mind.

Website design is a joint effort of an artist and a technical person who can work in sync to provide the best results. It’s a goal set to achieve by mastering two different sets of skills. Some people are great with both of them but mostly not. The best option is to hire people who have the expertise to manage both of the resources, such as designing agencies. 

To know more about website designing you can contact us.

FAQ

What is the importance of website?

A website creates a strong position for your brand on the internet. It serves as an anchor point of all the information you put on various platforms. Increasing validation and authentication are a couple of reasons you should have a website.

What is the most important thing in website design?

The most important thing in website design is to provide an easy and engaging experience to the user visiting your website.

What is the use of Web design?

Website design will help you to deliver an engaging and easy experience to the user if done right. It’s a form of communication that needs to be designed smartly.

What makes a website attractive?

The ease of access and proper information that helps a user is key. The aesthetics of a website needs to be worked out in a way that supports these two things and also goes with the theme of your brand.

March 21, 2020 by Sanjeev 0 Comments

Your pitch deck needs more than just content

Either you’re getting ready for an important investor meeting or some serious business deal or just need to tell a bunch of people about your business, a document that can deliver all the necessary information always comes in handy. A Pitch Deck plays a vital role in covering all the major aspects of your brand, consisting of information about the business ideas, its vision and mission along with the numeric data that supports your theory. 

Focusing on the content is important but the way to present it is also equally crucial. A self-explanatory pitch deck helps you in your presentation and works as an add-on to your presentation skills. No wonder if the presentation looks good it will have a positive impact on the spectator. Increasing the quality and brand value of your business in addition to giving your pitch deck the premium touch creates a measurable difference.  

So, here are few things to look in a pitch deck from a designing point of view:

  1. Go with the brand: your pitch deck needs to be exclusive and tell people that it belongs to your brand. There are few key things that a brand follows to own it (i.e color scheme, font style and the use of various elements). Following those guidelines will help in establishing a connection in a pitch deck to your brand.
  2. The design should speak the content: one more major thing to note is that text on its own doesn’t convey much. Making an impression is crucial, speak the language that our minds understand better. Present it with infographics, pictures, icons, and chart where ever it seems possible.
  3. Focus on what’s important: design is a very powerful tool if used properly. It has a few certain ways of implications where importance can be given to certain things while diminishing few things in the gray area.
brand guide
Design
Focus

Using any tool(online/offline) these points can be implemented across all applications by a beginner or a professional designer. Keeping these few things in mind the final pitch deck can create some serious positive impact on your presentation. 

You can visit our work portfolio to see some examples of the same and feel free to contact more on this topic.

xVS Creations Awarded Amongst Top Indian Video Production Companies

According to a recent video marketing study conducted by Wyzowl, Video looks set to continue its ten-year overnight success story into the coming decade. Given that video is a media type that’s almost universally popular among both marketers and their audience, it makes sense that 88% of video marketers reported that video gives them a positive RO. That’s why xVS Creation was founded in 2014 as a creative design studio to help businesses create the video content that ensures that your brand reflects what you want it to stand for.

 

Whether it’s social media content, event filming, or a corporate video, xVS Creation’s approach to your project means that we always put design at the forefront of everything we do. Your video production can be a powerful marketing tool and we treat it as such whether you are producing it for an internal or external audience. We always start with the aims and objectives of the video, then look at the target audience and where and finally, how you want to distribute it.

 

Due to our stellar work and service to our customers, we’re delighted to announce that we’ve been selected by Clutch, a B2B ratings and reviews platform, as one of India’s top video production companies! Clutch is a company rankings platform that ranks service providers based on a range of factors including past clients and experience, verified client reviews, and market presence.

In their review unique process, Clutch analysts spoke directly with many of our clients, and learned more about the services we provided, as well as technological capabilities, results, and business acumen. With 7 reviews and overall 5 star rating already, we’ve seen strong results from Clutch’s extensive research process. Our clients’ participation made this award possible, and we want to thank them for their time and honest feedback. Take a look at one of our reviews below:

 

Reviews like the one we’ve just received on Clutch helps inspire us to continue on creating the highest quality work for our clients. We’re eager to get started on helping you or your business with your next video production, so please don’t hesitate to reach out to us today!

June 25, 2019 by Sanjeev 0 Comments

Get optimized results from your marketing practices.

Originally an art school in Germany in the early 1900s the Bauhaus movement held the idea that all art and technology would be unified under the idea of simplistic design and mass-production.