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Kickstart designing for your brand on a budget.

Starting a business in today’s world is more accessible than ever. With the rise of e-commerce, social media marketing, and remote work, entrepreneurs have more opportunities to build a brand on a budget. However, designing your brand on a budget can be a challenge. In this blog post, we’ll explore some tips and tricks for creating a compelling brand identity without breaking the bank.


1- Focus on Your Brand You Want to Build

The first step to designing your brand on a budget is to focus on your brand identity. What is your mission statement? Who is your target audience? What sets your brand apart from your competitors? By answering these questions, you can identify the key values and messages that you want to convey through your brand identity.

Your brand identity should be consistent across all your marketing materials, from your website to your social media channels. By building a cohesive brand identity, you’ll create a memorable and recognizable image that will resonate with your target audience.


2- Design a Logo

Your logo is the face of your brand. It’s the first thing that customers will see, and it’s what they will remember. Designing a logo can be expensive, but there are many free or low-cost options available. Online tools such as Canva and Adobe Spark offer logo design options. If you’re not confident in your design skills, consider hiring a freelance designer through platforms such as Fiverr or Upwork.

One trend that has emerged in recent years is the use of minimalist logos. Brands such as Apple, Nike, and Twitter have embraced this trend to create simple and memorable logos. By using a minimalist logo, you can create a modern and sophisticated brand identity that stands out in a crowded market.


3- Choose a Color Scheme

Color plays a crucial role in brand identity. It can evoke emotions, convey messages, and create a strong visual identity. Choosing the right color scheme for your brand is essential to creating a compelling brand identity. There are many online tools and resources that can help you choose a color palette that reflects your brand values and resonates with your target audience.

In recent years the use of bold and vibrant colors has taken off. Brands such as Glossier, Netflix, and Airbnb have embraced this trend to create a memorable and eye-catching brand identity. By using bold and vibrant colors, you can create a modern and engaging brand identity that stands out in a crowded market.


4- Pick a Font

Your font choice is another essential element of your brand identity. Your font can convey a specific mood or feeling and make your brand more recognizable. When choosing a font, consider the readability and legibility of the font. You also need to choose a font that is easy to read across different mediums, such as on a website or in print.

Sans-serif fonts such as Raleway, Montserrat, and Open Sans have been popular choices for many brands in recent years. These fonts are easy to read and have a modern and clean aesthetic. Another trend that has emerged in recent years is the use of custom fonts. Brands such as Airbnb and Netflix have commissioned custom fonts to create a unique and memorable brand identity.


5- Develop a Brand Style Guide

A brand style guide is a document that outlines your brand’s design elements, such as your color scheme, font, and logo. It’s a useful tool for ensuring consistency across all your marketing materials, from your website to your social media posts. Creating a brand style guide doesn’t have to be complicated. Start with a basic document that outlines your design elements and build from there as your brand grows.


6- Use Templates

Templates are a great way to create professional-looking designs without spending a lot of money. There are many free or low-cost options available for templates, including Envato, Canva, and Adobe Spark. Templates are available for a variety of design elements, such as social media posts, flyers, and business cards.


7- Be Consistent

Consistency is key when it comes to branding. Make sure that all of your design elements, from your website to your business cards, are consistent with your brand identity. This will help to create a cohesive brand identity that customers will remember.


In conclusion, designing your brand on a budget is possible. By following these tips and tricks, you can create a professional-looking brand identity without spending a lot of money. Remember to focus on your brand identity, choose a color scheme and font that reflects it, create a logo, develop a brand style guide, use templates, and be consistent. With a little bit of effort, you can kickstart your brand design and start attracting customers.

April 11, 2022 by Sanjeev 0 Comments

xVS Creations a Leading Company in India for Marketing

Here at xVS Creations, we work closely with small, mid-market, and enterprise businesses to highlight their brand identities through design. We’re a creative team that believes in the impact of design on people. As such, we aid our clients in utilizing the advantages of design to engage their audiences and grow their brands.

June 2, 2020 by Sanjeev 0 Comments

Helping businesses with their promotions in times of crisis.

COVID 19 the situation, we are all dealing with…

As we are all in the midst of fighting the coronavirus pandemic, our businesses are getting affected at many scales. The impact might vary depending upon the nature of a business but it is being felt and observed around the world.

Though we are already deep in it, the complete impact of this economic crisis will only unfurl in the upcoming year. Its something inevitable and only the businesses preparing for it now will come out with the least impact. The current situation might look sad and difficult, but if handled well, the COVID crisis is also an opportunity. The key is the adaptation and continuous change according to the current demands. The more efficiently you do this task the more are your chances of survival and growth.

Current scenario

With the imposed lockdown in many parts of the world, many businesses are left stranded with very little to none. A high communication gap between partners is generating challenges in getting the work done. But aids are available because of the internet and many companies have kept it running by adopting these technologies and platforms. Still, it will take some time for us to get habitual and while we are doing it, effective communication holds the key. It’s important to communicate effectively to the various parties involved in your business, from investors to your customers and employees to your audiences.


current scenario

Contributing a bit in your revival journey

We at xVS Creations have decided to help in making this process smooth and easy. With our experience and skills, we have been providing communication designs in various forms like graphics, AV, explainer videos, websites, and social media. Considering the current situation we are providing free consultation on communication mediums, tailored specifically for your brand. We can help you with every step involved in making your promotions more effective and efficient. 

To know more about the process or if you’re interested in promoting your business or brand, do get in touch with us. Even if you’re not, we are readily available to guide you in the right direction from where you can benefit the most in the current scenario and drive towards a bright future. 

From self-do platforms to the best available resources it is crucial for you to know what is going to work and what is not. 


Even you can help everyone…

“Know where you want to go and make sure the right people know about it.” — Meredith Mahoney 


It’s all about the right timing and the right resources. The power of the network cannot be undermined in any circumstances. So even if it’s not for you, there might be people in your acquaintance that can be benefited from it. A situation like this demands a contribution on a massive level to revive and grow.


Ways to support small businesses

  1. Give an honest and positive review.
  2. Let your friends and family know about the business.
  3. Follow their social media channels.
  4. Help by engaging in their posts.
  5. Give them a shout out from your profile. 

Looking towards the horizon (Conclusion)

“Prediction is difficult, especially when dealing with the future” – Danish Proverb 


You might not know now how everything is going to unveil, but taking the right steps towards progress is the need of the hour. Keeping the concerned people informed will help you to avoid unnecessary pullbacks. The journey from here is for sure difficult but to make it as easy as possible effective communications will play a significant role. 


May 18, 2020 by Sanjeev 0 Comments

How you can effortlessly design a website for your small business that creates an impact.

The current crisis arisen due to COVID19 has yet again made us realize the importance of having your business online. But especially for small businesses finding the right website designer could become complicated. If you are on a lookout for the same, then read this blog to understand the complete process involved. 

It’s crucial to know about the process to have maximum control over the expenses and quality of work delivered. Running a small business comes with micromanagement of resources cause most of the things are handled by a single person. You’d want to save your money and have a website designed to create an impact. With the help of online tools and resources, now you can achieve both.


Whether you choose among the many web developing platforms or do it yourself, it all comes down to the nature of business and what you’re hoping to achieve by having a website. Either you can have a website that provides all the necessary information and regular updates or an E-commerce store from where you can sell your products online. With multiple options available at your fingertips you could: 


1. Find the best website designer for a small business or 
2. You can do it by yourself. 

We will explore both the options side by side so that you can decide on your involvement. Maximum involvement could assure the outcome closest to you and save on expenses. On the other hand, an expert should bring the best to the table and save your time. Both the options have their pros and cons but this blog will help you to decide how to have the best of both the worlds. 


Set your goals and decideset your goals

The very first thing you need to decide is the purpose of having a website. It helps in deciding the kind of website required for any business and brand. The internet offers multiple fronts to be benefited from. Few popular kinds of websites are as follows:


1. E-commerce
2. Blogs and Personal
3. Informational
4. Online Community
5. Photo Sharing
6. Resume
7. Portfolio
8. Catalog and Brochure


You may explore more about them each here: webyurt.com. To decide the best option for your small business you could take the help of someone or hire an expert. To find an expert you can search on clutch.co or any other B2B rating and reviewing platform. 

“Our digital future is about enabling better productivity and decision-making to enjoy a better quality of life.” – Yacine Baroudi 


Choose your address

web address


Websites are mostly accessed via Domain name. Think it of as an address to your virtual property. Choose your URL / Domain name or web address carefully cause this will be the thing you’d tell someone who wants to access your website. You can find a detailed guideline for choosing a domain name or URL on web-marketing.uk. To book your domain, you can use services like GodaddyBigrock, or other ISPs.


Content is key

Populating websites with content that has to be unique and creative. It’s one of the steps where you can save a lot without having any technical skills. If you are good at writing then you might own it completely. To have the content compatible with the website, a consultant could help you with this too. To avoid any mistakes in writing and for polishing it like a professional, use Grammarly, it’s a great tool for everyone. 

“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear


Design the website

66 percent of people would prefer to see something beautifully designed versus something plain and simple. User interface and User experience are of utmost importance, read our other blog to know more about the importance of website design. The website where design plays an important role.

If you wish to design the website on your own and lack technical skills, there are still plenty of options available, like: web design

1.   Weebly – Best for business.

2.   GoDaddy – Best for a quick and easy business site.

3.   SITE123 – Best for a quick and easy site.

4.   WordPress.org – Best for creative freedom and blogging.

5.   WordPress.com – Best for blogging.

6.   Squarespace – Best for design.

7.   Strikingly – Best value for money.

8.   Shopify – Best for e-commerce.

9.   BigCommerce – Best for large online stores.

10.  Wix – Best UI based CMS.

Please note that to use these website builders you still need to have a basic knowledge of website designing.

Designing a website is important and it’s been advised by experts to get it done by a professional website designer, like xVS Creations. You can also look for the best website designers for small business on platforms like themanifest.com

Either you do it by yourself or get it done by a website designer, this step will involve multiple iterations and revisions. One option to help in deciding the UI is to buy a theme. You can find a theme for HTML5, WordPress, Shopify, Woocommerce, and other platforms from sites like ThemeForest.

“Your website is the center of your digital eco-system, as a brick and mortar location, the experience matters once a customer enters, just as much as the perception, they have of you before they walk through the door.” 

― Leland Dieno, Face The Book With Your Small Business

Look for best visual assets

The website is not only about text and links. You need it to look good and personalized. To do that you need images, videos, and other multimedia assets that explain your content and make it presentable. Again, you can do this on your own if you’re a graphic designer. To help you through it and make this process easy there are few online tools which can help you: 

· Stock images website (PexelsUnsplashStocksnap.io)

· Easy to create graphics (CanvaSnappa)

· Easy video creating tools (Adobe Express)

There are multiple more tools available just like the few mentioned above. You can also take the help of Motion graphic artist and graphic designer.Assets


Host and Publish

Once everything is designed and created all that is left is to publish it for the world to see your amazing work. Hosting your website means allocating the space and place on the internet. You can find multiple packages offered by your Hosting ISPs. Now go ahead and publish your website, you might need a bit of assistance for this step but you will get plenty of help from ISPs itself or the experts you’ve been involved with. 



For sure there are a lot of steps involved to get a website up and running and could take a lot of your time. But there are options available where you can do it all on your own or by taking a little bit of help from someone or experts. On the other hand, this field presents with a lot of flexibility and you can hire an expert to do all of for you effortlessly. That’s the reason people like to hire website design companies/agencies. If you’re still asking yourself that, “I need a website designer” then you could contact us. We would be happy to help you at any step for getting web design services for your small businesses. 


Which website builder is best for small business?

There are many website builders available with the option of doing from scratch using coding skills. Asses your requirement and skills and then select. Most of the small businesses websites on the internet are developed using WordPress

How much does it cost to build a website for a small business?

If you’re really tight on the budget given the nature of your business. The reasonable cost for a website should start from $300 or 20,000 INR. It can be lower if you can do all of the things all by yourself and higher if you’d hire someone.

How much does it cost to hire someone to build a website?

A good website developer would charge you more because of the experience and skills. The more you spend on developer the more you get in return on quality and time-saving. You could also hire a freelancer for specific work to save money on other fronts. The cost could vary drastically from $10 an hour to $150 an hour and more.

How can I create a small business website for free?

If you’re good at designing skills and other activities required in developing a website you can save a lot. The only thing you will be paying for would be domain and hosting costs, which means you can design a website for free.