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June 17, 2022 by Rechel Kataria 1 Comment

Things to remember while you design something to present your company, brand, product, or service

Building a new business or brand or launching a new product or service on paper is just the beginning. It all makes sense and only works when you figure out a way to connect with different people it comes in contact with, it could be you, your partners, employees, marketers, and especially your end customers. Some of the many ways to make it happen are by working on how it looks, its identity, and the aesthetics of everything associated with it. 

Here’s one interesting question for your thought~ what do you remember when you see any product, interact with any service or hear about a brand? It’s mostly the image that leaves a mark on your conscious. Visual clues are crucial, and skills like graphic designing could be paramount in achieving that goal.

“Imagination to reality, intelligence to creativity, a design can help a mind define the idea.”

While conceptualizing or creating anything, one should observe the thought to see what clarity it brings to the table. Evaluation is not easy as it is difficult to assign the criteria to factual into your work.

Clarity of the vision you’ve been working on, and clarity in your design are the real value you can add to your company or brand.


Let’s check the primary key points that will make it happen.

From the very top, it all starts from an idea, later identified as a symbol we call a logo. A logo could be anything from a simple written text to a full-blown complex design. The main idea here is to give that design all the virtues we want others to see when observing the logo. There are also many other things to consider i.e., pleasing color with meaning, proportionate size for clear visibility, and so on.


All things considered, maintaining that same ideology in design needs a reference point and that is exactly why we have brand style guidelines.

It provides all the essential information to maintain what a brand stands for visually, covering the definition of:

· Logo & Variations

· Colors and fonts

· Patterns and icons

· Stationeries design

· Website design guide

· Content and messaging

· Advertising

· Print or packaging


Logo and their variations are been used everywhere around, logo is the first thing seen everywhere, from offline media to online platforms like social media (Instagram, YouTube, Snapchat, and many more.)


Instagram has its own very engaging logo, YouTube is a show-casing platform that has a variety of channels logos, page logos, and many more. 

Now when it comes to presenting the idea/objective of your work to various associated people, we focus on different pitch decks (i.e., investors pitch deck, sales pitch deck, team pitch, problem-solution pitch, and many more.)


A business pitch deck plays an important role when presenting any company, brand, product, or service. Every company or business needs funds to run, effective design can make your investors’ deck go smooth. It will speak about your company’s evaluability and potential on its own. Getting investors to your company is not an easy task, even if the sales pitch is strong, captivative, and fascinating. The visuals or graphics representation of your brand or service in the business pitch can make your company interact with the audience more affectionately.


Platforming your brand, you need to safeguard your position in the market and business. Business collaterals will assist you in media forums and promoting the product and its services. It’s the tangible representation of the brand, designed identical to the brand’s core value and personality. 

Building a platform or product needs clarity and designing skills about what colors and fonts it uses to make it interpret your vision about your brand, designing with the motto of the content which speaks about the service we provide. The fundamentals always remain the same in designing, but each product or service must have its problem-solving approach.


Creative designers and thinkers can help you on this journey of making things more effective for your company or brand. Potential designers have the credibility to make things fall according to their way and define your business. 

A brand is just not its logo, website, or pitch decks; it’s an overall approach to how your brand connects with people. These are just the stepping stones for your long and rewarding journey ahead. 


No worries, xVS Creations will be delighted to help you stay ahead.

How targeted communication designs are more effective

What are communication designs? 

More than just designs, communication designs are the way to deliver messages to the viewer while making favorable impacts. Not limited to the traditional platforms of media, communication designs also encourage to development of new mediums and oblige the creative use of existing media platforms. 

Most of the time, communication designs are co-related with graphics design because of the overlapping skillset involved in both of them. The key difference is the way it delivers the message that it should be the design itself doing most of the work, communicating, and making an impact on the viewer.  

Targeted communication designs 

Dynamics of business rules that there is always more than one party involved in conducting any business and this number only tends to increase. On any good day, certain things have to be communicated among the people working and interacting. 

It’s highly unlikely for a single design to be effective across all kinds of parties involved. The best way to move forward is to have a targeted communication design for each category. The information required among fellow colleagues would be different from what needs to be communicated to your customers. 

How to make your communication design’s targeted

It involves a process but mostly depends upon dedicating proper attention to each category. 

Deciding your audience 

The trick here is that identifying a target audience in B2B can be a bit more difficult than it is in B2C.

When it comes to B2C, the purchase decision-making process is usually much simpler. Typically, you’ll only have one person (your customer) who decides on whether they want to buy or not. Because of this, you can dive deep into their individual pain points and what it is they want when you’re identifying your target customer, then tailor all of your marketing efforts accordingly.

Unfortunately, it’s not always that simple on the B2B side…

Major purchases often need to be considered by more than just one person.

Instead of just digging into what your one, ideal, individual customer is looking for — you need to think bigger.

Choose the platform

Whether you’re going for digital media or print media, choosing where it will have a higher impact is crucial. It’s availability and feasibility is also important. How quickly you can ramp up your promotions on each platform varies significantly. 

A new Pew Research Center study shows that Facebook and YouTube continue to be the most widely used online platforms among U.S. adults. Roughly three-quarters of Facebook users visit the site daily. Snapchat and Instagram are especially popular among 18- and 24-year-olds. 

Draw up the content 

You would need an audit to determine your current performance and understand what works and what doesn’t for the audience you are targeting. This knowledge will then help you plan your targeted communication designs.

While carrying out an audit, some details to check include:

  • Top-performing content
  • Low-performing content
  • Content publishing frequency
  • Ranking keywords

The more you understand your current performance – and the reasons behind your performance, whether good or bad – the more knowledge you’ll have to help you develop future targeted communication designs.

Design, what’s important 

In this whole process, this might be the most important. In communications design, what you design is the message itself. Your creativity turns what needs to be conveyed. 

Next, get your magpie hat on and start collecting everything that catches your eye. Business cards, brochures, merchandise, the lot. If you like it, pick it up and use it to inform your own marketing material designs. Setting up a Pinterest board is also a great idea if you want to create a virtual scrapbook of inspiration.

People have very short attention spans these days, so your information needs to be scannable and easy to digest. To achieve this, you need to create a layout with bold headers, good quality graphics, and short, bitesize paragraphs. Don’t be too wordy or try to cram too much in.

Publish it effectively 

It happens mostly after dedicating much of the time and effort on various previous steps publishing is just rushed. Posting on social media, taking it to live, or sending the deliverable to its destination is crucial. Few people are obligated but not all of them will see at any given time. Figuring out the time, supporting content and easiness will help you make it effective. 


Putting all things together what makes targeted communication designs effective is the customized message and its delivery. Dedicating proper time and effort will help you achieve it. Understanding the segment of your audience will have a positive effect. When things are designed in the language they understand, it gets easier to connect.