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June 17, 2022 by Rechel Kataria 1 Comment

Things to remember while you design something to present your company, brand, product, or service

Building a new business or brand or launching a new product or service on paper is just the beginning. It all makes sense and only works when you figure out a way to connect with different people it comes in contact with, it could be you, your partners, employees, marketers, and especially your end customers. Some of the many ways to make it happen are by working on how it looks, its identity, and the aesthetics of everything associated with it. 

Here’s one interesting question for your thought~ what do you remember when you see any product, interact with any service or hear about a brand? It’s mostly the image that leaves a mark on your conscious. Visual clues are crucial, and skills like graphic designing could be paramount in achieving that goal.

“Imagination to reality, intelligence to creativity, a design can help a mind define the idea.”

While conceptualizing or creating anything, one should observe the thought to see what clarity it brings to the table. Evaluation is not easy as it is difficult to assign the criteria to factual into your work.

Clarity of the vision you’ve been working on, and clarity in your design are the real value you can add to your company or brand.


Let’s check the primary key points that will make it happen.

From the very top, it all starts from an idea, later identified as a symbol we call a logo. A logo could be anything from a simple written text to a full-blown complex design. The main idea here is to give that design all the virtues we want others to see when observing the logo. There are also many other things to consider i.e., pleasing color with meaning, proportionate size for clear visibility, and so on.


All things considered, maintaining that same ideology in design needs a reference point and that is exactly why we have brand style guidelines.

It provides all the essential information to maintain what a brand stands for visually, covering the definition of:

· Logo & Variations

· Colors and fonts

· Patterns and icons

· Stationeries design

· Website design guide

· Content and messaging

· Advertising

· Print or packaging


Logo and their variations are been used everywhere around, logo is the first thing seen everywhere, from offline media to online platforms like social media (Instagram, YouTube, Snapchat, and many more.)


Instagram has its own very engaging logo, YouTube is a show-casing platform that has a variety of channels logos, page logos, and many more. 

Now when it comes to presenting the idea/objective of your work to various associated people, we focus on different pitch decks (i.e., investors pitch deck, sales pitch deck, team pitch, problem-solution pitch, and many more.)


A business pitch deck plays an important role when presenting any company, brand, product, or service. Every company or business needs funds to run, effective design can make your investors’ deck go smooth. It will speak about your company’s evaluability and potential on its own. Getting investors to your company is not an easy task, even if the sales pitch is strong, captivative, and fascinating. The visuals or graphics representation of your brand or service in the business pitch can make your company interact with the audience more affectionately.


Platforming your brand, you need to safeguard your position in the market and business. Business collaterals will assist you in media forums and promoting the product and its services. It’s the tangible representation of the brand, designed identical to the brand’s core value and personality. 

Building a platform or product needs clarity and designing skills about what colors and fonts it uses to make it interpret your vision about your brand, designing with the motto of the content which speaks about the service we provide. The fundamentals always remain the same in designing, but each product or service must have its problem-solving approach.


Creative designers and thinkers can help you on this journey of making things more effective for your company or brand. Potential designers have the credibility to make things fall according to their way and define your business. 

A brand is just not its logo, website, or pitch decks; it’s an overall approach to how your brand connects with people. These are just the stepping stones for your long and rewarding journey ahead. 


No worries, xVS Creations will be delighted to help you stay ahead.