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December 8, 2022 by Niharika Ranjan 0 Comments

Why should you consider simplifying your design?

“Make it simple, but significant.”

Putting too much food on our plates leads to overeating. In the same way, a lot of elements create havoc on the canvas….

As designers, we design to attract, inspire, create desires and motivate people. For any designer, it is really important to understand the story behind any idea, campaign or product. And then portraying it in the simplest and shortest way possible.

Consumers are served with a humongous variety of content, by simplifying your content you will leave a longer impact on your audience. Simple may seem easy, but you still need to be strategic. You can’t simply delete vital information to make room for white space. Think about the information your users require and how to provide it in the smallest possible space. 

Let's see what all we should keep in mind….

  • Well-presented Content is a charmer

A well-tucked-in black shirt looks more appealing than an expensive oversized flower print t-shirt. In the same way, a well-presented creative leaves a more powerful impact on the audience.


  • Highlighting the moral of the story

It is very difficult to convey an hour-long movie on a single creative or banner, so don’t even try that. It is better that you highlight the moral of the story which will not only give shape to us your content but will also help you to focus on the main objective.


  • Let your design “breathe”

The best and the simplest way to create a proper design is by following the “Z-pattern” of designing which follows a line placing all the objects at the correct focal level as well as giving adequate breathing space. The 80-20 rule is an excellent place to start when thinking about making changes to a design.


  • Build Curiosity

The end goal of every brand is to create awareness. People tend to remember weird, quirky stuff, so go for that…. Instead of telling your audience everything, try to arouse a question within them. 


  • It goes better with Working memory

It is quite difficult to remember a lot of details while a short, crispy and to-the-point text is easy to remember. It allows you to focus your attention, resist distractions and make decisions. 

A design that’s too complicated or “too designed” can come in the way of what you want to communicate to the audience. Make sure that every element of your design should emphasize on getting to the desired destination. Strip out all that extra element that can come in between you and your audience. Go for a clean, informative and easy-to-understand design. Avoid the clutter-heavy design for a small screen as it might ruin the user experience in nanoseconds.

Advantages of a simple design

  • Audiences don’t have time to waste on complexity 

No one is going to wait and keep on looking at your design trying to unlock the complexity in your design. Making it user-friendly should be the ultimate goal of any designer. Highlighting important elements, trying to communicate through your design and removing the unnecessary cluttering elements is how you can simplify your design.


  • Simplicity can be strategic too

It’s a myth that simple designs are easy to make. Well, as a matter of fact, simple designing can be more difficult than a complex design. Creating a simple design that is appealing as well as self-explanatory is the sign of a great designer


  • A great way of communication

Does communication simply mean exchanging information through different means in that case what is better than simple design? This indeed has the best of both worlds: good looks + engaging short text. 


Focus on these golden questions

While designing a simplistic design ask these golden questions from your inner designer.

  1. How easily can you understand what the design is trying to depict?
  2. Is this simple or incomplete?
  3. Is my subject appealing or not?

If you are able to answer these three questions, you are good to go.

Keep this in your mind!!

In the end, users won’t consider how innovative and impressive your design is if they can’t find what they’re looking for. They simply want to know why things aren’t “where they should be.” And when you want them to convert, that’s really not the ideal attitude.

Going deep into your user’s mind and using that understanding to design gives you a further vision to eliminate inconsequential elements and closes the gap between the user’s goals and the major means to achieve those goals is how you achieve simplicity in design. It’s not just about using minimal colors or including whitespace. To put it in another way, achieving simplicity in design helps you stay tuned into your users’ needs, gives them the impression that you are listening to them, and enables you to efficiently focus on solutions that are most suited to solving the particular issue you are trying to solve.


Why simplicity is important in design?

Creative design agency is a company that offers creative designing solutions for you branding, marketing and advertising needs through their graphics and other tools.

How do you simplify the design process?

You could do so by following these processes:
1- Mind mapping
2- Feedback
3- Communicable

Is simplicity a good design principle?

Simplicity is definitely a good design principle as it takes into account the user’s objectives and offers the most straightforward path to achieving those objectives.

Why is visual simplicity important?

The visual simplicity of an image is a characteristic we seem to quickly extract. Simple designs tend to be more aesthetically pleasing. Simplicity is more accessible as well as more impactful.

June 17, 2022 by Rechel Kataria 1 Comment

Things to remember while you design something to present your company, brand, product, or service

Building a new business or brand or launching a new product or service on paper is just the beginning. It all makes sense and only works when you figure out a way to connect with different people it comes in contact with, it could be you, your partners, employees, marketers, and especially your end customers. Some of the many ways to make it happen are by working on how it looks, its identity, and the aesthetics of everything associated with it. 

Here’s one interesting question for your thought~ what do you remember when you see any product, interact with any service or hear about a brand? It’s mostly the image that leaves a mark on your conscious. Visual clues are crucial, and skills like graphic designing could be paramount in achieving that goal.

“Imagination to reality, intelligence to creativity, a design can help a mind define the idea.”

While conceptualizing or creating anything, one should observe the thought to see what clarity it brings to the table. Evaluation is not easy as it is difficult to assign the criteria to factual into your work.

Clarity of the vision you’ve been working on, and clarity in your design are the real value you can add to your company or brand.


Let’s check the primary key points that will make it happen.

From the very top, it all starts from an idea, later identified as a symbol we call a logo. A logo could be anything from a simple written text to a full-blown complex design. The main idea here is to give that design all the virtues we want others to see when observing the logo. There are also many other things to consider i.e., pleasing color with meaning, proportionate size for clear visibility, and so on.


All things considered, maintaining that same ideology in design needs a reference point and that is exactly why we have brand style guidelines.

It provides all the essential information to maintain what a brand stands for visually, covering the definition of:

· Logo & Variations

· Colors and fonts

· Patterns and icons

· Stationeries design

· Website design guide

· Content and messaging

· Advertising

· Print or packaging


Logo and their variations are been used everywhere around, logo is the first thing seen everywhere, from offline media to online platforms like social media (Instagram, YouTube, Snapchat, and many more.)


Instagram has its own very engaging logo, YouTube is a show-casing platform that has a variety of channels logos, page logos, and many more. 

Now when it comes to presenting the idea/objective of your work to various associated people, we focus on different pitch decks (i.e., investors pitch deck, sales pitch deck, team pitch, problem-solution pitch, and many more.)


A business pitch deck plays an important role when presenting any company, brand, product, or service. Every company or business needs funds to run, effective design can make your investors’ deck go smooth. It will speak about your company’s evaluability and potential on its own. Getting investors to your company is not an easy task, even if the sales pitch is strong, captivative, and fascinating. The visuals or graphics representation of your brand or service in the business pitch can make your company interact with the audience more affectionately.


Platforming your brand, you need to safeguard your position in the market and business. Business collaterals will assist you in media forums and promoting the product and its services. It’s the tangible representation of the brand, designed identical to the brand’s core value and personality. 

Building a platform or product needs clarity and designing skills about what colors and fonts it uses to make it interpret your vision about your brand, designing with the motto of the content which speaks about the service we provide. The fundamentals always remain the same in designing, but each product or service must have its problem-solving approach.


Creative designers and thinkers can help you on this journey of making things more effective for your company or brand. Potential designers have the credibility to make things fall according to their way and define your business. 

A brand is just not its logo, website, or pitch decks; it’s an overall approach to how your brand connects with people. These are just the stepping stones for your long and rewarding journey ahead. 


No worries, xVS Creations will be delighted to help you stay ahead.