“Make it simple, but significant.”
Putting too much food on our plates leads to overeating. In the same way, a lot of elements create havoc on the canvas….
As designers, we design to attract, inspire, create desires and motivate people. For any designer, it is really important to understand the story behind any idea, campaign or product. And then portraying it in the simplest and shortest way possible.
Consumers are served with a humongous variety of content, by simplifying your content you will leave a longer impact on your audience. Simple may seem easy, but you still need to be strategic. You can’t simply delete vital information to make room for white space. Think about the information your users require and how to provide it in the smallest possible space.
Let's see what all we should keep in mind….
- Well-presented Content is a charmer
A well-tucked-in black shirt looks more appealing than an expensive oversized flower print t-shirt. In the same way, a well-presented creative leaves a more powerful impact on the audience.
- Highlighting the moral of the story
It is very difficult to convey an hour-long movie on a single creative or banner, so don’t even try that. It is better that you highlight the moral of the story which will not only give shape to us your content but will also help you to focus on the main objective.
- Let your design “breathe”
The best and the simplest way to create a proper design is by following the “Z-pattern” of designing which follows a line placing all the objects at the correct focal level as well as giving adequate breathing space. The 80-20 rule is an excellent place to start when thinking about making changes to a design.
- Build Curiosity
The end goal of every brand is to create awareness. People tend to remember weird, quirky stuff, so go for that…. Instead of telling your audience everything, try to arouse a question within them.
- It goes better with Working memory
It is quite difficult to remember a lot of details while a short, crispy and to-the-point text is easy to remember. It allows you to focus your attention, resist distractions and make decisions.
A design that’s too complicated or “too designed” can come in the way of what you want to communicate to the audience. Make sure that every element of your design should emphasize on getting to the desired destination. Strip out all that extra element that can come in between you and your audience. Go for a clean, informative and easy-to-understand design. Avoid the clutter-heavy design for a small screen as it might ruin the user experience in nanoseconds.
Advantages of a simple design
- Audiences don’t have time to waste on complexity
No one is going to wait and keep on looking at your design trying to unlock the complexity in your design. Making it user-friendly should be the ultimate goal of any designer. Highlighting important elements, trying to communicate through your design and removing the unnecessary cluttering elements is how you can simplify your design.
- Simplicity can be strategic too
It’s a myth that simple designs are easy to make. Well, as a matter of fact, simple designing can be more difficult than a complex design. Creating a simple design that is appealing as well as self-explanatory is the sign of a great designer
- A great way of communication
Does communication simply mean exchanging information through different means in that case what is better than simple design? This indeed has the best of both worlds: good looks + engaging short text.
Focus on these golden questions
While designing a simplistic design ask these golden questions from your inner designer.
- How easily can you understand what the design is trying to depict?
- Is this simple or incomplete?
- Is my subject appealing or not?
If you are able to answer these three questions, you are good to go.
Keep this in your mind!!
In the end, users won’t consider how innovative and impressive your design is if they can’t find what they’re looking for. They simply want to know why things aren’t “where they should be.” And when you want them to convert, that’s really not the ideal attitude.
Going deep into your user’s mind and using that understanding to design gives you a further vision to eliminate inconsequential elements and closes the gap between the user’s goals and the major means to achieve those goals is how you achieve simplicity in design. It’s not just about using minimal colors or including whitespace. To put it in another way, achieving simplicity in design helps you stay tuned into your users’ needs, gives them the impression that you are listening to them, and enables you to efficiently focus on solutions that are most suited to solving the particular issue you are trying to solve.
Why simplicity is important in design?
Creative design agency is a company that offers creative designing solutions for you branding, marketing and advertising needs through their graphics and other tools.
How do you simplify the design process?
You could do so by following these processes:
1- Mind mapping
Is simplicity a good design principle?
Simplicity is definitely a good design principle as it takes into account the user’s objectives and offers the most straightforward path to achieving those objectives.
Why is visual simplicity important?
The visual simplicity of an image is a characteristic we seem to quickly extract. Simple designs tend to be more aesthetically pleasing. Simplicity is more accessible as well as more impactful.